Baylee Jae (@BayleeJae) — DTC / own-store brands on YouTube

Baylee Jae is a DTC / own-store brands creator on YouTube in the 1.0M+ follower range, publishing for Art hobbyists, aspiring illustrators, and buyers of indie stationery, apparel, and handmade goods from small online stores, based in Canada. Profile last checked 2026-08-06.

| Field | Value |

| --- | --- |

| Platform | YouTube |

| Handle | @BayleeJae |

| Followers | 1.0M+ |

| Category | E-commerce / DTC · DTC / own-store brands |

| Market | Canada |

| Audience function | design |

Profile bio

I make vlogs about my life as an artist, including the creative projects I work on, as well as running my own online store. Check out ...

What this creator posts about, and who reads it

Recurring topics: Marker and illustration process (Copic, speedpaint, WIP), Small business operations (restocks, order packing, ASMR), Artist day-in-the-life vlogs, Pet content (cats), Stationery and merch creation (stickers, bookmarks, bundles)

Audience: Art hobbyists, aspiring illustrators, and buyers of indie stationery, apparel, and handmade goods from small online stores

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples

Update on the progress of the bee collection & illustration! #art #artist #bee #bumblebee

When you are trying to work, but you have a clingy cat #cat #cuteanimals #cute #workfromhome #pets

Zips Are Back in Stock! #apparel #smallbusiness #restock #frog

Let's Draw this Aurora Doll as a Bunny! #art #disney #doll #bunny

Where this creator sits in the wider pool

Koinon Link indexes YouTube creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the YouTube × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.

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