Marketing Against the Grain (@MATGpod) on YouTube
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Marketing Against the Grain is a creator on YouTube in the 90K–100K follower range, publishing for Mid-to-senior level marketing professionals and content creators who use AI tools to execute content, campaigns, and personal branding, based in United States. Profile last checked 2026-09-01.
Observed facts (from the public profile):
| Field | Value |
|---|---|
| Platform | YouTube |
| Handle | @MATGpod |
| Followers | 90K–100K |
| Indexed under | Software · AI tools / agents |
| Market | United States |
| Audience function | content creation |
Profile bio
Kipp Bodnar (HubSpot's CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing ...
What this creator posts about, and who reads it (AI-inferred)
Recurring topics: Practical applications of AI tools like Claude/Codex/Perplexity in marketing, Content creation and distribution strategies in the AI era, How marketers can avoid being replaced by AI, YouTube and platform algorithm changes, Founders/Marketers' second brain and automated workflows
Audience: Mid-to-senior level marketing professionals and content creators who use AI tools to execute content, campaigns, and personal branding
Provenance: inferred by AI from public content, not stated by the creator — confidence 0.75 · read from 48 recent posts · updated 31 days ago.
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples (what the inference above was drawn from)
How She Made $100K+ from 1 Video
Apple's Next Big Leap in AI Performance
The #1 AI Tool for Reseach
Amazon Does This on Purpose
Where this creator sits among comparable accounts
Compared with the 917 accounts in the same group (youtube · koc · software):
| Dimension | Percentile in group |
|---|---|
| Overall | 96th |
| Authenticity | 98th |
| Audience value | 58th |
| Focus & activity | 91st |
This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.
Koinon Link indexes YouTube creators in Software with grade, authenticity and contactability broken down — see the YouTube × Software breakdown, or the Creator Index Report for the whole index.
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AI retrieval activity
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| Kind | Requests | What it means |
|---|---|---|
| Indexing crawlers | 0 | Bulk indexing · none yet |
| User-triggered retrievals | 0 | none recorded yet |
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