Marketing Against the Grain (@MATGpod) on YouTube

Updated 2026-09-01

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Marketing Against the Grain is a creator on YouTube in the 90K–100K follower range, publishing for Mid-to-senior level marketing professionals and content creators who use AI tools to execute content, campaigns, and personal branding, based in United States. Profile last checked 2026-09-01.

Observed facts (from the public profile):

FieldValue
PlatformYouTube
Handle@MATGpod
Followers90K–100K
Indexed underSoftware · AI tools / agents
MarketUnited States
Audience functioncontent creation

Profile bio

Kipp Bodnar (HubSpot's CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing ...

What this creator posts about, and who reads it (AI-inferred)

Recurring topics: Practical applications of AI tools like Claude/Codex/Perplexity in marketing, Content creation and distribution strategies in the AI era, How marketers can avoid being replaced by AI, YouTube and platform algorithm changes, Founders/Marketers' second brain and automated workflows

Audience: Mid-to-senior level marketing professionals and content creators who use AI tools to execute content, campaigns, and personal branding

Provenance: inferred by AI from public content, not stated by the creator — confidence 0.75 · read from 48 recent posts · updated 31 days ago.

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples (what the inference above was drawn from)

How She Made $100K+ from 1 Video
Apple's Next Big Leap in AI Performance
The #1 AI Tool for Reseach
Amazon Does This on Purpose

Where this creator sits among comparable accounts

Compared with the 917 accounts in the same group (youtube · koc · software):

DimensionPercentile in group
Overall96th
Authenticity98th
Audience value58th
Focus & activity91st

This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.

Koinon Link indexes YouTube creators in Software with grade, authenticity and contactability broken down — see the YouTube × Software breakdown, or the Creator Index Report for the whole index.

Other Software creators on YouTube

Creators next to this one by follower tier in the same slice. Each link opens that creator’s public profile — what they post about and who reads it, with no contact details.

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Machine-readable representations

Structured twins of this page for AI and agents — every inferred field carries its source, confidence and freshness.

AI retrieval activity

What AI systems have actually done with this page. The two kinds are counted separately: being indexed is not the same as being used.

KindRequestsWhat it means
Indexing crawlers0Bulk indexing · none yet
User-triggered retrievals0none recorded yet

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