SumUp (@SumUpGlobal) on YouTube

Updated 2026-08-18

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SumUp is a creator on YouTube in the 20K–30K follower range, publishing for Small business owners and solo entrepreneurs in retail, cafes, hospitality and services, mainly in Europe (Germany focus), who need simple payment tools. Profile last checked 2026-08-18.

Observed facts (from the public profile):

FieldValue
PlatformYouTube
Handle@SumUpGlobal
Followers20K–30K
Indexed underSoftware · Fintech / payments
Audience functiongeneral consumers

Profile bio

For small businesses and the people who love them. SumUp started in 2012 with the belief that anyone should be able to build a ...

What this creator posts about, and who reads it (AI-inferred)

Recurring topics: SumUp product demos (Terminal, Solo, POS), Small business success stories and day-in-the-life, E-Rechnung compliance and digital invoicing in Germany, Starting and scaling small businesses, Women entrepreneurs and business accelerators

Audience: Small business owners and solo entrepreneurs in retail, cafes, hospitality and services, mainly in Europe (Germany focus), who need simple payment tools

Provenance: inferred by AI from public content, not stated by the creator — confidence 0.60 · read from 27 recent posts · updated 66 days ago.

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples (what the inference above was drawn from)

Meet Malte, co-founder of MTM Personal Training / SumUp Success Stories
SumUp Terminal / Brew magic, serve smiles, get paid easily
Café mornings, made easier with SumUp Terminal
Small Business on the Go: Marion’s Vegan Pop-Up Success with SumUp

Where this creator sits among comparable accounts

Compared with the 317 accounts in the same group (youtube · koc · ecommerce):

DimensionPercentile in group
Overall72nd
Authenticity32nd
Audience value91st
Focus & activity84th

This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.

Koinon Link indexes YouTube creators in Software with grade, authenticity and contactability broken down — see the YouTube × Software breakdown, or the Creator Index Report for the whole index.

Other Software creators on YouTube

Creators next to this one by follower tier in the same slice. Each link opens that creator’s public profile — what they post about and who reads it, with no contact details.

This page lists public profile information only. It carries no contact details and no authenticity score. If you are SumUp and want this page removed, request removal.

Machine-readable representations

Structured twins of this page for AI and agents — every inferred field carries its source, confidence and freshness.

AI retrieval activity

What AI systems have actually done with this page. The two kinds are counted separately: being indexed is not the same as being used.

KindRequestsWhat it means
Indexing crawlers9Bulk indexing · Amazonbot, Applebot, ClaudeBot, Meta, PerplexityBot
User-triggered retrievals0none recorded yet

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