Marin Istvanic (@marinistvanic) — DTC / own-store brands on YouTube

Marin Istvanic is a DTC / own-store brands creator on YouTube in the 4K–5K follower range, publishing for Meta/Facebook ads media buyers and performance marketers running DTC ecom brands, mainly hands-on account managers and small-to-mid budget operators. Profile last checked 2026-08-27.

| Field | Value |

| --- | --- |

| Platform | YouTube |

| Handle | @marinistvanic |

| Followers | 4K–5K |

| Category | E-commerce / DTC · DTC / own-store brands |

| Audience function | paid-ads and media buying |

Profile bio

I spent over 150M on Facebook ads & helped scale some of the 9fig DTC brands, like The Oodie and Vessi with my systematic ...

What this creator posts about, and who reads it

Recurring topics: Meta ads scaling frameworks, Creative testing and refresh strategies, Funnel and landing page optimization, ROAS inputs and decision metrics, Ad account structure and budget management, Audience segmentation and frequency control

Audience: Meta/Facebook ads media buyers and performance marketers running DTC ecom brands, mainly hands-on account managers and small-to-mid budget operators

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Where this creator sits in the wider pool

Koinon Link indexes YouTube creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the YouTube × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.

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