Shaun Eng (@shauneng_) — DTC / own-store brands on YouTube

Shaun Eng is a DTC / own-store brands creator on YouTube in the 10K–20K follower range, publishing for Ecom entrepreneurs and ad operators running Facebook ads, mainly 1k-10k/day stores scaling toward 6-7 figures. Profile last checked 2026-08-17.

| Field | Value |

| --- | --- |

| Platform | YouTube |

| Handle | @shauneng_ |

| Followers | 10K–20K |

| Category | E-commerce / DTC · DTC / own-store brands |

| Audience function | paid-ads and media buying |

Profile bio

I share how we exploit buyer psychology to scale Ecom brands to 8 and 9 figures. We've helped 46 brands scale past their first ...

What this creator posts about, and who reads it

Recurring topics: Facebook ad creatives and testing, Ecom scaling from 1k to 100k+/month, Hiring and team building, Product research and niche selection, Mindset and avoiding quitting

Audience: Ecom entrepreneurs and ad operators running Facebook ads, mainly 1k-10k/day stores scaling toward 6-7 figures

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Where this creator sits in the wider pool

Koinon Link indexes YouTube creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the YouTube × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.

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