Beauty & skincare Creators in China: 119 Indexed

This page slices by audience function, not content topic: 119 creators in China whose audience is Beauty & skincare.

Why function matters: two creators can both post Lifestyle content while one reaches Beauty & skincare and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 35,000, 8.4× the index-wide median of 4,155 — expect higher rate cards.
• Xiaohongshu (RED) alone accounts for 71% here, against 3% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 80% have recent content captured for judgement versus 46% overall — better-evidenced than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 广东夫妇 (@71912868448) — Daily couple interactions

• 马宝儿 (@110924130411) — Newlywed couple's daily life

• 种草papi酱 (@105518592774) — Skincare product recommendations and reviews

• 辛姐分享号 (@2889960226818999) — shapewear recommendations

• 美业黑马BOBO带货达人孵化中 (@84273394779) — Douyin live selling practical tips and scripts

• 智贤欧尼（种草版） (@53712386971) — Beauty and skincare recommendations

• 成分学家李沛徽 (@89877855591) — Ingredient science explained and 'scam' products identified

• 黄小敏🌈本周六+周日实体店绝美新款炸！ (@540597062470539) — Live stream new arrivals and promotions

• 王艺慈 (@ztdy20231227) — Makeup must-haves sharing

• 蕉蕉Ari (好物种草版 (@405463458) — Oily skin anti-aging skincare solutions

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in China" overall — only creators whose content we have analysed appear here.