Beauty & skincare Creators in United States: 203 Indexed

This page slices by audience function, not content topic: 203 creators in United States whose audience is Beauty & skincare.

Why function matters: two creators can both post Lifestyle content while one reaches Beauty & skincare and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 23,843, 5.3× the index-wide median of 4,471 — expect higher rate cards.
• 47% publish an email or IM handle against 6% index-wide — easier to reach directly than average.
• TikTok alone accounts for 99% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• James Charles (@jamescharles) — GRWM and makeup routines

• kaylie leas (@kaylieleass) — GRWM and makeup tutorials

• Zaya (@zayaperysian) — Transition journey and identity

• @iampresleefaith — nails and beauty transformations

• Kevin Ninh (@flawlesskevin) — Sephora beauty product reviews and promotion

• Celaines Asmr (@celainesasmr) — Sleep and extremely sleepy ASMR

• L I A (@liatiktokl) — Hair transformations and extensions

• @skibidylily — DIY gelx nails and nail transitions

• Anastasiya Shpagina (@anastasiya_fukkacumi) — Makeup product reviews and tutorials

• @daniarribere — clean with me / Sunday reset cleaning videos

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in United States" overall — only creators whose content we have analysed appear here.