E-commerce / DTC Creators on TikTok in Canada: 38
Updated 2026-08-01
This is the pool of E-commerce / DTC creators on TikTok serving the Canada market — 38 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 38 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 0 (0%) |
| Average authenticity score | 47 / 100 |
| With public contact details | 3 (8%) |
| With recent content captured | 0 (0%) |
| Median follower count | 18,103 |
| Suspected bought-follower accounts quarantined | 3 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | Canada · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 38 | 68 | 3,344 |
| Grade A share | 0% | 7% | 0% |
| Avg authenticity | 47 | 50 | 45 |
| Contactable | 8% | 9% | 2% |
Authenticity is above the platform-wide average for this industry (47 vs 45) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| General AI tools | 1 | 3% |