E-commerce / DTC Creators on TikTok in Brazil: 312
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on TikTok serving the Brazil market — 312 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 312 |
| Grade A (contact these first) | 4 (1%) |
| Grade B | 52 (17%) |
| Average authenticity score | 49 / 100 |
| With public contact details | 13 (4%) |
| With recent content captured | 117 (38%) |
| Median follower count | 23,773 |
| Suspected bought-follower accounts quarantined | 26 (excluded above) |
How this slice differs from the index as a whole
- Median following is 23,773, 5.7× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 18% of this slice versus 37% overall — expect to screen through more names to find usable ones.
- Average authenticity is 49/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
How this segment differs from the baselines
| Metric | This segment | Brazil · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 312 | 436 | 4,811 |
| Grade A share | 1% | 3% | 2% |
| Avg authenticity | 49 | 51 | 50 |
| Contactable | 4% | 6% | 6% |
Authenticity is below the platform-wide average for this industry (49 vs 50) — so budget more time for manual vetting here.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- @karolstefanini — POV art creation and delivery
- brininha asmr (@brininhaasmr) — ASMR triggers (squishies, sticky balls, nails)
- Ferramentas Top (@ferramentas.top) — Hand tools and drill accessories
- MGroth (@_groth_) — Brazilian agro life
- BYD AUTO BRASIL (@bydauto.brasil) — BYD models like Dolphin Mini, Atto 2, and Song Pro
- Shopping das Ferramentas (@ferramentas.shop1) — Power and hand tools
- Banheira de conhecimento (@banheiradeconhecimento) — TikTok Shop Brazil product promotion
- Sabryna bueno2 (@sabrynabueno2) — Rural life
- aiqfome - app de delivery (@aiqfome) — aiqfome food delivery discounts
- @feltnegociosimobiliarios — Luxury mansions in Alphaville
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 104 | 33% |
| Marketplace sellers | 43 | 14% |
| E-commerce ads & growth | 32 | 10% |
| Dropshipping | 25 | 8% |
| Cross-border | 14 | 4% |
| Sourcing & logistics | 10 | 3% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on TikTok in Brazil: 312. Data as of 2026-09-20. https://koinonlink.com/hub/br-tiktok-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/br-tiktok-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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