Lifestyle Creators on TikTok in Brazil: 57

This is the pool of Lifestyle creators on TikTok serving the Brazil market — 57 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 32,132, 5.0× the index-wide median of 6,482 — expect higher rate cards.
• 77% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• A and B grades are 9% of this slice versus 34% overall — expect to screen through more names to find usable ones.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (54 vs 0) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Emilly Vick (@emillyvickof) — Lançamentos de gloss e produtos DIDS

• xsbel🐝 (@xsb3l) — maternidade e Amelie

• Yuma Ono (@yuma_ono) — Cultura japonesa no Brasil e adaptação

• Mirella Qualha (@iamirellaa) — Maquiagem para pele negra e tutoriais glow

• Julio Cepe (@cepejulio) — Receitas de bolos e tortas

• Gabriel Félix (@imgabrielfelix) — Paternidade e rotina com a filha Amelie

• Receitas Aprenda Dicas (@receitasaprendadicas) — Easy chicken and meat recipes

• Jonjon o super pai oficial✔️ (@jonjon.o.super.pai.ofc) — brincadeiras e trolagens com filhos

• Biancas Personalizadas (@choncestore) — Capinhas de K-pop (BTS

• Super Receitas (@superreceitass) — Saladas cremosa de macarrão

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches