Lifestyle Creators on TikTok in Brazil: 86

This is the pool of Lifestyle creators on TikTok serving the Brazil market — 86 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 75,845, 17.0× the index-wide median of 4,471 — expect higher rate cards.
• 81% have recent content captured for judgement versus 46% overall — better-evidenced than average.
• A and B grades are 8% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (55 vs 0) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Emilly Vick (@emillyvickof) — Gloss and DIDS product launches

• xsbel🐝 (@xsb3l) — Motherhood and Amelie

• Yuma Ono (@yuma_ono) — Cultura japonesa no Brasil e adaptação

• Mirella Qualha (@iamirellaa) — Maquiagem para pele negra e tutoriais glow

• Julio Cepe (@cepejulio) — Recipes of cakes and pies

• Yasmin Scorse✨ (@yascorse) — beauty and makeup

• Gabriel Félix (@imgabrielfelix) — Fatherhood and daily life with daughter Amelie

• Receitas Aprenda Dicas (@receitasaprendadicas) — Easy chicken and meat recipes

• Jonjon o super pai oficial✔️ (@jonjon.o.super.pai.ofc) — pranks and pranks with children

• Biancas Personalizadas (@choncestore) — K-pop phone cases (BTS, Blackpink)

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches