Software Creators on TikTok in Brazil: 466
Updated 2026-08-03
This is the pool of Software creators on TikTok serving the Brazil market — 466 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 466 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 8 (2%) |
| Average authenticity score | 53 / 100 |
| With public contact details | 26 (6%) |
| With recent content captured | 7 (2%) |
| Median follower count | 35,551 |
| Suspected bought-follower accounts quarantined | 51 (excluded above) |
How this slice differs from the index as a whole
- Median following is 35,551, 2.4× the index-wide median of 14,563 — expect higher rate cards.
- 2% have recent content captured for judgement versus 19% overall — confidence here is lower than average, so pair it with manual review.
- A and B grades are 2% of this slice versus 16% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | Brazil · Software | TikTok · Software |
|---|---|---|---|
| Creators | 466 | 585 | 16,859 |
| Grade A share | 0% | 1% | 0% |
| Avg authenticity | 53 | 53 | 52 |
| Contactable | 6% | 7% | 4% |
Authenticity is above the platform-wide average for this industry (53 vs 52) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| AI tools / agents | 57 | 12% |
| Developer tools / infra | 4 | 1% |
| SaaS / B2B software | 1 | 0% |
| Marketing & growth tech | 1 | 0% |
| Mobile & consumer apps | 1 | 0% |