Gaming Creators on TikTok in Brazil: 335
Updated 2026-08-01
This is the pool of Gaming creators on TikTok serving the Brazil market — 335 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 335 |
| Grade A (contact these first) | 2 (1%) |
| Grade B | 6 (2%) |
| Average authenticity score | 48 / 100 |
| With public contact details | 15 (4%) |
| With recent content captured | 9 (3%) |
| Median follower count | 48,763 |
| Suspected bought-follower accounts quarantined | 50 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | Brazil · Gaming | TikTok · Gaming |
|---|---|---|---|
| Creators | 335 | 462 | 5,987 |
| Grade A share | 1% | 3% | 2% |
| Avg authenticity | 48 | 46 | 44 |
| Contactable | 4% | 7% | 3% |
Authenticity is above the platform-wide average for this industry (48 vs 44) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| iGaming / crypto casino | 176 | 53% |
| Mobile games | 80 | 24% |
| Esports | 20 | 6% |
| PC / console | 13 | 4% |
| Indie games | 12 | 4% |