E-commerce / DTC Creators in Brazil: 382 Indexed

If you are running E-commerce / DTC creator campaigns for Brazil, the first question is always which platform the people are on. Koinon Link indexes 382 E-commerce / DTC creators attributed to Brazil. The platform split below is often not what teams expect.

Platform split

How this slice differs from the index as a whole

• Median following is 23,821, 5.7× the index-wide median of 4,155 — expect higher rate cards.
• TikTok alone accounts for 82% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• A and B grades are 21% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• @karolstefanini — POV art creation and delivery

• Ecommerce na Prática (@ecommercenapratica) — Mercado Livre and Shopee selling tactics

• brininha asmr (@brininhaasmr) — ASMR triggers (squishies, sticky balls, nails)

• Ferramentas Top (@ferramentas.top) — Hand tools and drill accessories

• MGroth (@_groth_) — Brazilian agro life

• BYD AUTO BRASIL (@bydauto.brasil) — BYD models like Dolphin Mini, Atto 2, and Song Pro

• Dhiego Rosa - Escalada Ecom (@DhiegoRosa) — Mercado Livre ads optimization and metrics analysis

• Shopping das Ferramentas (@ferramentas.shop1) — Power and hand tools

• Banheira de conhecimento (@banheiradeconhecimento) — TikTok Shop Brazil product promotion

• Sabryna bueno2 (@sabrynabueno2) — Rural life

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches

How country attribution works

Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for Brazil is higher than shown; this page only counts what can be established.