E-commerce / DTC Creators on YouTube in Brazil: 44

This is the pool of E-commerce / DTC creators on YouTube serving the Brazil market — 44 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 31,700, 5.8× the index-wide median of 5,474 — expect higher rate cards.
• 25% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 48/100 against 55/100 index-wide — worth raising your authenticity floor before shortlisting.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (48 vs 45) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Ecommerce na Prática (@ecommercenapratica) — Mercado Livre and Shopee selling tactics

• Dhiego Rosa - Escalada Ecom (@DhiegoRosa) — Mercado Livre ads optimization and metrics analysis

• Peter Paiva (@PeterPaivaoficial) — Handmade soap recipes and techniques

• Rodrigo Vitorino - Sua Meta Soluções Online (@rodrigovitorin — Shopee and Mercado Livre selling tactics

• Ecommerce Puro (@EcommercePuro) — Own website vs marketplace strategy

• Ecommerce Free (@ecommercefree) — Businesses that fail vs. profitable ones

• Nuvemshop (@nuvemshop) — Online store migration and setup

• Falando de Loja - Ermelino Espíndola (@FalandodeLoja) — Retail sales techniques and objection handling

• Thiago Sarraf - Especialista em E-commerce (@ThiagoSarraf) — ChatGPT and AI visibility for stores

• Universidade Ecommerce (@UniversidadeEcommerce) — How to start e-commerce from scratch

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches