E-commerce / DTC Creators on YouTube in United Kingdom: 44

This is the pool of E-commerce / DTC creators on YouTube serving the United Kingdom market — 44 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• 14% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 43/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
• A and B grades are 27% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How this segment differs from the baselines

Authenticity is below the platform-wide average for this industry (43 vs 45) — so budget more time for manual vetting here.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• THE ECOM KING (@THEECOMKING) — Dropshipping suppliers and sourcing alternatives

• Beast Of Ecom (@thebeastofecom) — Shopify apps and tools for ecom

• Alban Deugoue (@AlbanDeugoue) — Amazon FBA tools and features

• Andrei Kreicbergs-Amazon FBA, Ebay, Ecommerce (@EcommerceWit — Amazon FBA product research and sourcing

• AVASK (@AVASKgroup) — European/UK market expansion and compliance

• Oliver Kenyon / ConversionWise (@ConversionWise) — Conversion Rate Optimization (CRO) testing strategy

• Dropship Unlocked - Lewis Smith (@DropshipUnlocked) — Dropshipping scaling and high-ticket models

• EKM (@EKM_UK) — Ecommerce apps and tools

• FBA Mogul (@FBAMogul) — Amazon FBA strategies and advantages

• Judge.me (@Judgeme) — TikTok Shop sales and retention

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches