E-commerce / DTC Creators on TikTok in United Kingdom: 138
Updated 2026-08-01
This is the pool of E-commerce / DTC creators on TikTok serving the United Kingdom market — 138 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 138 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 5 (4%) |
| Average authenticity score | 45 / 100 |
| With public contact details | 8 (6%) |
| With recent content captured | 2 (1%) |
| Median follower count | 13,940 |
| Suspected bought-follower accounts quarantined | 4 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | United Kingdom · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 138 | 189 | 3,344 |
| Grade A share | 0% | 3% | 0% |
| Avg authenticity | 45 | 45 | 45 |
| Contactable | 6% | 7% | 2% |
Authenticity is above the platform-wide average for this industry (45 vs 45) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| General AI tools | 1 | 1% |