E-commerce / DTC Creators on TikTok in United Kingdom: 174

This is the pool of E-commerce / DTC creators on TikTok serving the United Kingdom market — 174 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 16,015, 3.9× the index-wide median of 4,155 — expect higher rate cards.
• A and B grades are 22% of this slice versus 37% overall — expect to screen through more names to find usable ones.
• Average authenticity is 50/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (50 vs 50) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• TikTok Promote Assistant (@tiktok_promote_official) — TikTok Promote campaigns and offers

• Mob - Weekly cooking app (@mob) — High Protein Egg Smash series

• GVE London (@gvelondon) — supercar model comparisons and choices

• @seemasarees (@sssarees_786) — Bridal lenghas and sarees

• Joyagoo (@joyagoo.official) — Joyagoo order processing and unboxing

• Ranbir Arora (@dailyideasguy) — innovative product designs and crafts

• @smallwhitemonster — surrealism paintings

• JustNina☀️🔒 (@justnina_official) — K-beauty skincare reviews and hauls

• Notorious C.H.A.Z (@notorious.chaz) — Amazon pallets and returns

• Netty🌸~𝓑𝓸𝓷 𝓟𝓵𝓪𝓷 (@netty_angelina) — Shopping deals and promotions

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches