E-commerce / DTC Creators on YouTube in Canada: 28

This is the pool of E-commerce / DTC creators on YouTube serving the Canada market — 28 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 17,100, 4.1× the index-wide median of 4,155 — expect higher rate cards.
• 25% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 47/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (47 vs 45) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Baylee Jae (@BayleeJae) — Marker and illustration process (Copic, speedpaint, WIP)

• Learn With Shopify (@learnwithshopify) — Shopify store optimization and features

• PINK PALM PUFF (@pinkpalmpuff) — Product launches and new set releases

• Dan Vas (@DanVas) — Amazon FBA product research and selection

• Spocket - #1 Rated Shopify Dropshipping Tool (@SpocketOffici — Dropshipping suppliers

• Tom Wang (@TomWang) — Amazon FBA tactics and product strategies

• Omar Eddaoudi (@omareddaoudi795) — Meta/Facebook ads scaling and ad types ranking

• Powerhouse Affiliate (@powerhouseaffiliate) — Google Ads and paid traffic for affiliates

• Business Link AB (@BusinessLinkAB) — client success stories

• DTC Podcast (@DTCPodcast) — Meta advertising and creative testing

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches