E-commerce / DTC Creators on YouTube in Indonesia: 22

This is the pool of E-commerce / DTC creators on YouTube serving the Indonesia market — 22 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 27,900, 7.0× the index-wide median of 3,977 — expect higher rate cards.
• 27% have recent content captured for judgement versus 45% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 48/100 against 55/100 index-wide — worth raising your authenticity floor before shortlisting.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (48 vs 45) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• SHOPEE Indonesia (@shopeeindonesia) — Shopee Belanja Instant 1 Jam

• Rio Gandhi (@riogandhi) — Shopee advertising optimization and hacks

• Dedy Liem (@DedyLiem) — Shopee ads performance and optimization

• Soni Kurniawan (@sonikurniawan) — Shopee GMV Max ads and ROAS optimization

• @ceritaombotak — Winning product research and validation

• Ghani Rozaqi (@ghanirozaqi) — Shopee ads (ROAS, CPM, targeting)

• Niagacart (@niagacart) — Shopee selling tactics

• Sekolah Seller (@SekolahSeller) — Shopee & TikTok marketplace optimization

• Burhanmology (@burhanmology) — Shopee advertising updates and ad budgeting methods

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches