E-commerce / DTC Creators on YouTube in India: 84
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on YouTube serving the India market — 84 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 84 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 33 (39%) |
| Average authenticity score | 45 / 100 |
| With public contact details | 4 (5%) |
| With recent content captured | 33 (39%) |
| Median follower count | 14,600 |
| Suspected bought-follower accounts quarantined | 0 (excluded above) |
How this slice differs from the index as a whole
- Median following is 14,600, 3.5× the index-wide median of 4,155 — expect higher rate cards.
- Average authenticity is 45/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
How this segment differs from the baselines
| Metric | This segment | India · E-commerce / DTC | YouTube · E-commerce / DTC |
|---|---|---|---|
| Creators | 84 | 108 | 953 |
| Grade A share | 0% | 4% | 0% |
| Avg authenticity | 45 | 49 | 45 |
| Contactable | 5% | 9% | 1% |
Authenticity is above the platform-wide average for this industry (45 vs 45) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- RISEWITHMOHIT- Business Coach (@RISEwithMOHIT) — AI business and AI tools for ecom/automation
- Damini Tripathi (@daminitripathi) — Meta, Google and Facebook Ads strategies and hacks
- Rishi Ecommerce (@rishiecommerce) — Flipkart ads and policy updates
- Ecommerce By Setu (@EcommerceBySetu) — Meesho orders and automation tools
- Ecommerce Doctor (@Ecommercedoctor) — Indian E-commerce: From 0 to 1
- Fardeen (@Fardeensayyed) — Dropshipping
- Ecommerce Talks (@EcommerceTalksOfficial) — Amazon/Flipkart/Meesho seller backend operations and updates
- ETML (@etmldigital) — Performance marketing & growth advertising
- Nikhil Ecommerce (Replix) (@nikhil_X_Replix_ecommerce) — Flipkart/Amazon/Meesho seller tips
- Ecommeet (@meetjain36) — Meesho/Flipkart/Amazon full platform setup and operation
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| E-commerce ads & growth | 27 | 32% |
| DTC / own-store brands | 19 | 23% |
| Dropshipping | 12 | 14% |
| Marketplace sellers | 10 | 12% |
| Sourcing & logistics | 4 | 5% |
| E-commerce tools & SaaS | 4 | 5% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on YouTube in India: 84. Data as of 2026-09-20. https://koinonlink.com/hub/in-youtube-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/in-youtube-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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