E-commerce / DTC Creators in India: 100 Indexed
If you are running E-commerce / DTC creator campaigns for India, the first question is always which platform the people are on. Koinon Link indexes 100 E-commerce / DTC creators attributed to India. The platform split below is often not what teams expect.
Platform split
| Segment | Creators | Share |
|---|---|---|
| YouTube | 84 | 84% |
| X (Twitter) | 13 | 13% |
| 3 | 3% |
| Metric | Value |
|---|---|
| Creators indexed | 100 |
| Grade A (contact these first) | 1 (1%) |
| Grade B | 40 (40%) |
| Average authenticity score | 47 / 100 |
| With public contact details | 10 (10%) |
| With recent content captured | 47 (47%) |
| Median follower count | 13,026 |
| Suspected bought-follower accounts quarantined | 1 (excluded above) |
How this slice differs from the index as a whole
- YouTube alone accounts for 84% here, against 8% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
- Median following is 13,026, 3.1× the index-wide median of 4,155 — expect higher rate cards.
- Average authenticity is 47/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- RISEWITHMOHIT- Business Coach (@RISEwithMOHIT) — AI business and AI tools for ecom/automation
- Damini Tripathi (@daminitripathi) — Meta, Google and Facebook Ads strategies and hacks
- Rishi Ecommerce (@rishiecommerce) — Flipkart ads and policy updates
- Ecommerce By Setu (@EcommerceBySetu) — Meesho orders and automation tools
- Ecommerce Doctor (@Ecommercedoctor) — Indian E-commerce: From 0 to 1
- Fardeen (@Fardeensayyed) — Dropshipping
- Ecommerce Talks (@EcommerceTalksOfficial) — Amazon/Flipkart/Meesho seller backend operations and updates
- ETML (@etmldigital) — Performance marketing & growth advertising
- Nikhil Ecommerce (Replix) (@nikhil_X_Replix_ecommerce) — Flipkart/Amazon/Meesho seller tips
- Ecommeet (@meetjain36) — Meesho/Flipkart/Amazon full platform setup and operation
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| E-commerce ads & growth | 30 | 30% |
| DTC / own-store brands | 23 | 23% |
| Dropshipping | 14 | 14% |
| Marketplace sellers | 12 | 12% |
| Cross-border | 6 | 6% |
| Sourcing & logistics | 5 | 5% |
How country attribution works
Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for India is higher than shown; this page only counts what can be established.
Cite this page
Koinon Link (2026). E-commerce / DTC Creators in India: 100 Indexed. Data as of 2026-09-20. https://koinonlink.com/hub/in-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/in-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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