E-commerce / DTC Creators on TikTok in Indonesia: 324

This is the pool of E-commerce / DTC creators on TikTok serving the Indonesia market — 324 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 26,048, 6.3× the index-wide median of 4,155 — expect higher rate cards.
• A and B grades are 16% of this slice versus 37% overall — expect to screen through more names to find usable ones.
• 0% publish an email or IM handle against 6% index-wide — more dependent on platform DMs, so outreach costs more here.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (52 vs 50) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• asrindabasri (@asrindabasrii) — KFC and fast food promotions

• @anyaanjanii — Iswhite and other body serum skincare product promotions

• Icha_Shopping (@ichashopping) — Live shopping and join-live calls

• ecentio Official Shop (@ecentio.id) — Tumbler stainless steel & ceramic (batik, superhero, jumbo

• Richard Putra Official (@richardputraofficials) — Marketplace ad strategies (GMV Max, CPAS, Shopee Ads, TikTok

• WX Legend (@wxlegendofficial) — live selling

• Asofa (@asofa.id) — New clothing collections and series launches

• Pejuang Glow Up ✨ (@tiffanizivana) — Skincare and night routines (ASMR style)

• Handmadeshoesby (@handmadeshoesby) — Wholesale first-hand bags, wallets, shoes

• Mama Chila & Alma 👧🏻👧🏻 (@wulanmiulan) — Korean style kids' outfits & t-shirts

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches