Cross-border Creators in China: 278 Indexed

This page slices by audience function, not content topic: 278 creators in China whose audience is Cross-border.

Why function matters: two creators can both post E-commerce / DTC content while one reaches Cross-border and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 17,835, 4.3× the index-wide median of 4,155 — expect higher rate cards.
• Xiaohongshu (RED) alone accounts for 56% here, against 3% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• A and B grades are 71% of this slice versus 37% overall — a denser pool, so the same screening effort yields more usable names.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 淘宝 (@3371534280045227) — Taobao/Tmall Mega Promotion

• 中国国际农产品交易会（北京农展传媒） (@55150102376) — National high-quality agricultural product exhibition week

• 年岁 (@77702N) — Tibet 318 road trip

• 亚马逊全球开店 (@1715104264) — Amazon store opening process and fees

• 晋老四（29号贵州低芥酸纯菜籽油） (@3507915590211708) — Rural live stream for agricultural aid

• 王老师做外贸(原轮胎说博主) (@106126052421) — Asset-light foreign trade models

• 陈平安闯地球（每晚9点开始直播带货） (@104550433545) — Agricultural product origin traceability and promotion

• 老许出海Ray (@2849526036314247) — Middle East (Qatar, Saudi) travel and customs

• 钮祜禄Stella外贸 (@6734043219) — Foreign trade: recognizing people and business cards

• 亚马逊全球物流 (@71378576319) — Amazon Global Logistics Services

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "E-commerce / DTC creators in China" overall — only creators whose content we have analysed appear here.