DTC / own-store brands Creators in United States: 496 Indexed

This page slices by audience function, not content topic: 496 creators in United States whose audience is DTC / own-store brands.

Why function matters: two creators can both post E-commerce / DTC content while one reaches DTC / own-store brands and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 27,866, 6.7× the index-wide median of 4,155 — expect higher rate cards.
• TikTok alone accounts for 78% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 16% publish an email or IM handle against 6% index-wide — easier to reach directly than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Margarita Pasos (@margaritapasos) — Mentalidad y lenguaje positivo

• BASED (@based) — BASED hair products and routines

• RAVEN ELYSE / DIY & DECOR (@ravenelysetv) — Kids birthday party DIY decor (jellyfish, mermaid, Easter th

• Trace Alexander (@tracesoats) — Oatmeal and overnight oats recipes

• Elijah’s Xtreme Hot Sauce (@elijahsxtreme) — Extreme hot sauce taste tests and customer reactions

• Kikiz Cosmeticz (@kikizcosmeticz) — lip gloss making and production

• EvryJewels (@evryjewels) — EvryJewels jewelry promotion

• @UpFlip — Low-competition and overlooked business ideas

• Shopping_Tiktok_Shop (@tiktok_facil_) — Home & Kitchen Products

• doosi (@doosifit) — High protein low calorie recipes

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "E-commerce / DTC creators in United States" overall — only creators whose content we have analysed appear here.