DTC / own-store brands Creators in United States: 81 Indexed
This page slices by audience function, not content topic: 81 creators in United States whose audience is DTC / own-store brands.
Why function matters: two creators can both post E-commerce / DTC content while one reaches DTC / own-store brands and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.
| Metric | Value |
|---|---|
| Creators indexed | 81 |
| Grade A (contact these first) | 8 (10%) |
| Grade B | 31 (38%) |
| Average authenticity score | 49 / 100 |
| With public contact details | 7 (9%) |
| With recent content captured | 24 (30%) |
| Median follower count | 7,420 |
| Suspected bought-follower accounts quarantined | 2 (excluded above) |
How this slice differs from the index as a whole
- YouTube alone accounts for 53% here, against 10% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
- A and B grades are 48% of this slice versus 20% overall — a denser pool, so the same screening effort yields more usable names.
- 30% have recent content captured for judgement versus 19% overall — better-evidenced than average.
Platform split
| Segment | Creators | Share |
|---|---|---|
| YouTube | 43 | 53% |
| X (Twitter) | 20 | 25% |
| TikTok | 18 | 22% |
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
How the function is determined
Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.
That is also why this page shows far fewer creators than "E-commerce / DTC creators in United States" overall — only creators whose content we have analysed appear here.