DTC / own-store brands Creators in Vietnam: 53 Indexed

This page slices by audience function, not content topic: 53 creators in Vietnam whose audience is DTC / own-store brands.

Why function matters: two creators can both post E-commerce / DTC content while one reaches DTC / own-store brands and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 52,088, 13.1× the index-wide median of 3,977 — expect higher rate cards.
• TikTok alone accounts for 92% here, against 35% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 74% have recent content captured for judgement versus 45% overall — better-evidenced than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Vinh Lion Cua Cà Mau (@vinhlion96) — Mukbang on Cà Mau crabs

• Thế Bằng (@thebang23) — Unilever collaboration and personal care products

• Bé Mâyy☁️ (@bemayy2112) — Skincare and beauty product promotions (Brigie, Grace&Glow,

• YaMe.vn Online Store (@yame.vn) — Back to school sales and combos

• TOP GIA VIETNAM (@topgia.chiase) — TikTok Shop 8.8 sale

• Đồng Nguyên Chất Store (@dongnguyenchat.store) — High-end men's shirts

• Hải Mắt Hí (@cohaimathi_) — Women's clothing item recommendations

• Xưởng In ảnh Gỗ Sơn Tùng (@xuonginanhsontung) — Wood photo printing

• ĐÈN LED SIÊU SÁNG 9999 (@denledsieusang9999) — K9 Pro LED lights for cars and trucks

• Minh Hằng bán hàng 1 (@minhhangbanhang) — Affordable clothing recommendations

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "E-commerce / DTC creators in Vietnam" overall — only creators whose content we have analysed appear here.