E-commerce / DTC Creators on X (Twitter) in India: 20

This is the pool of E-commerce / DTC creators on X (Twitter) serving the India market — 20 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• 95% have recent content captured for judgement versus 21% overall — better-evidenced than average.
• A and B grades are 55% of this slice versus 16% overall — a denser pool, so the same screening effort yields more usable names.
• 25% publish an email or IM handle against 7% index-wide — easier to reach directly than average.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (63 vs 63) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Sub-niches