E-commerce / DTC Creators in Philippines: 89 Indexed

If you are running E-commerce / DTC creator campaigns for Philippines, the first question is always which platform the people are on. Koinon Link indexes 89 E-commerce / DTC creators attributed to Philippines. The platform split below is often not what teams expect.

Platform split

How this slice differs from the index as a whole

• Median following is 17,544, 4.2× the index-wide median of 4,155 — expect higher rate cards.
• TikTok alone accounts for 90% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• A and B grades are 19% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Maricar Canasa (@maricarcanasaa) — GHKCU skincare for glowing skin

• KIMBIE (@kimantipona) — Makeup looks (Zendaya, Slavic, GRWM)

• Jane Shop (@janetotshop_20) — Mr Ric and Hilee insulated tumblers

• Asvana PH.2 (@ph_asvana) — swimsuit and bikini styles

• TIKTOK SHOP® (@tiktok.freeshipping) — TikTok Shop free shipping deals

• Anne Erarev (@eralista_founder) — Dropshipping opportunities in the Philippines

• Easy Shop by Amara (@mariya.huwan) — Aquaflask Munchkin series

• ALL THINGS BOUTIQUE (@braven_shop) — Home manicure and nail care kits

• MOLLYCLOSETONLINESTORE (@mollyclosetonlinestore) — denim dresses and OOTD

• @mywifequitherjob — ecommerce without ads

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches

How country attribution works

Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for Philippines is higher than shown; this page only counts what can be established.