E-commerce / DTC Creators on TikTok in Philippines: 80
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on TikTok serving the Philippines market — 80 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 80 |
| Grade A (contact these first) | 2 (3%) |
| Grade B | 12 (15%) |
| Average authenticity score | 53 / 100 |
| With public contact details | 7 (9%) |
| With recent content captured | 37 (46%) |
| Median follower count | 22,028 |
| Suspected bought-follower accounts quarantined | 14 (excluded above) |
How this slice differs from the index as a whole
- Median following is 22,028, 5.3× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 18% of this slice versus 37% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | Philippines · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 80 | 94 | 4,811 |
| Grade A share | 3% | 3% | 2% |
| Avg authenticity | 53 | 50 | 50 |
| Contactable | 9% | 9% | 6% |
Authenticity is above the platform-wide average for this industry (53 vs 50) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- Maricar Canasa (@maricarcanasaa) — GHKCU skincare for glowing skin
- KIMBIE (@kimantipona) — Makeup looks (Zendaya, Slavic, GRWM)
- Jane Shop (@janetotshop_20) — Mr Ric and Hilee insulated tumblers
- Asvana PH.2 (@ph_asvana) — swimsuit and bikini styles
- TIKTOK SHOP® (@tiktok.freeshipping) — TikTok Shop free shipping deals
- Anne Erarev (@eralista_founder) — Dropshipping opportunities in the Philippines
- Easy Shop by Amara (@mariya.huwan) — Aquaflask Munchkin series
- ALL THINGS BOUTIQUE (@braven_shop) — Home manicure and nail care kits
- MOLLYCLOSETONLINESTORE (@mollyclosetonlinestore) — denim dresses and OOTD
- @mywifequitherjob — ecommerce without ads
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 31 | 39% |
| E-commerce ads & growth | 10 | 13% |
| Marketplace sellers | 8 | 10% |
| Dropshipping | 8 | 10% |
| Sourcing & logistics | 4 | 5% |
| E-commerce tools & SaaS | 1 | 1% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on TikTok in Philippines: 80. Data as of 2026-09-20. https://koinonlink.com/hub/ph-tiktok-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/ph-tiktok-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
Open Koinon Link →