E-commerce / DTC Creators on TikTok in Singapore: 20
Updated 2026-08-08
This is the pool of E-commerce / DTC creators on TikTok serving the Singapore market — 20 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 20 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 2 (10%) |
| Average authenticity score | 50 / 100 |
| With public contact details | 1 (5%) |
| With recent content captured | 4 (20%) |
| Median follower count | 34,382 |
| Suspected bought-follower accounts quarantined | 1 (excluded above) |
How this slice differs from the index as a whole
- Median following is 34,382, 2.2× the index-wide median of 15,300 — expect higher rate cards.
- A and B grades are 10% of this slice versus 18% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | Singapore · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 20 | 26 | 3,524 |
| Grade A share | 0% | 4% | 0% |
| Avg authenticity | 50 | 54 | 50 |
| Contactable | 5% | 8% | 3% |
Authenticity is above the platform-wide average for this industry (50 vs 50) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 3 | 15% |
| Marketplace sellers | 1 | 5% |
| Dropshipping | 1 | 5% |
| Cross-border | 1 | 5% |