DTC / own-store brands Creators on TikTok: 1,271 Indexed

This is the pool of DTC / own-store brands creators on TikTok within E-commerce / DTC — 1,271 of them. The narrower the niche, the higher the reply rate; searching broadly for "E-commerce / DTC creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 33,479, 8.1× the index-wide median of 4,155 — expect higher rate cards.
• 63% have recent content captured for judgement versus 46% overall — better-evidenced than average.
• A and B grades are 24% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• SHELLA SAUKIA (@shellasaukia) — Live shopping gamis & tunik

• MNJTV(9.8M) (@namemnjtv12) — Fei Da Soap Product Promotion and Reviews

• Jolly Emmanuel (@jolly.arts) — ASMR drawing

• Dayaacervantess (@dayaacervantes) — Motherhood and family life

• Kaaramoo (@kaaramoo) — Entrepreneuriat et business en ligne

• Vinh Lion Cua Cà Mau (@vinhlion96) — Mukbang on Cà Mau crabs

• A N A E M I L I A (@anaemiliacv) — Skincare and makeup product reviews/promotions

• ปอนด์ กนกพร (@pondkanokporn) — Acne care product reviews

• K a r i t o 🩷 (@karitoruizz) — Peruvian jungle food (juane, sanjuan, cocona drinks)

• Le petit fille (@justinemaarc) — Recettes fitness et macros avec suppléments

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"DTC / own-store brands" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.