Personal finance Creators on TikTok: 223 Indexed

This is the pool of Personal finance creators on TikTok within Finance — 223 of them. The narrower the niche, the higher the reply rate; searching broadly for "Finance creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 35,443, 5.5× the index-wide median of 6,482 — expect higher rate cards.
• 76% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• A and B grades are 20% of this slice versus 34% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Mark Tilbury (@marktilbury) — Personal finance and budgeting basics

• Sam Jarman (@sam_jarman) — Money-saving hacks on shopping/travel

• Jordi Segués Marketing Negocio (@thejordisegues) — desarrollo personal y reflexiones de vida

• Joanna Lynne (@joannalynneofficial) — side hustles

• Hey Investidor (@heyinvestidor) — Rico vs pobre e mentalidade de riqueza

• Chris Choi (@chriskjchoi) — Airbnb mentorship

• KIẾN THỨC KINH TẾ (@kienthuckinhte28) — Economic and financial news updates

• Raúl - Becas y Ayudas 🇪🇸 (@raulgb_02) — Becas MEC y ayudas educativas

• BOM Money (@bomkinhte) — 职场与职业故事

• Eduardo Feldberg l Primo Pobre (@eduardofeldberg) — Educação financeira para iniciantes

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Personal finance" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.