Personal finance Creators on TikTok: 287 Indexed

This is the pool of Personal finance creators on TikTok within Finance — 287 of them. The narrower the niche, the higher the reply rate; searching broadly for "Finance creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 36,254, 9.1× the index-wide median of 3,981 — expect higher rate cards.
• 85% have recent content captured for judgement versus 45% overall — better-evidenced than average.
• A and B grades are 22% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Mark Tilbury (@marktilbury) — Personal finance and budgeting basics

• Sam Jarman (@sam_jarman) — Money-saving hacks on shopping/travel

• Jordi Segués Marketing Negocio (@thejordisegues) — Personal development and life reflections

• Joanna Lynne (@joannalynneofficial) — side hustles

• Hey Investidor (@heyinvestidor) — Rico vs pobre and wealth mindset

• Chris Choi (@chriskjchoi) — Airbnb mentorship, seminars and rental arbitrage

• KIẾN THỨC KINH TẾ (@kienthuckinhte28) — Economic and financial news updates

• Raúl - Becas y Ayudas 🇪🇸 (@raulgb_02) — Becas MEC y ayudas educativas

• 🌐Estudiando El Éxito🌐 (@estudiandoelexito) — Millionaire and billionaire success stories

• Lose por José (@loseporjose) — Debt and credit bureau

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Personal finance" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.