Personal finance Creators on YouTube: 33 Indexed

This is the pool of Personal finance creators on YouTube within Finance — 33 of them. The narrower the niche, the higher the reply rate; searching broadly for "Finance creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 22,400, 3.5× the index-wide median of 6,482 — expect higher rate cards.
• 24% have recent content captured for judgement versus 41% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 47/100 against 55/100 index-wide — worth raising your authenticity floor before shortlisting.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Mark Tilbury (@marktilbury) — Personal finance and frugality

• Primo Pobre (@PrimoPobre) — Personal finance and debt strategies for low earners

• Caleb Hammer (@CalebHammer) — Financial audits of guests' income and debt

• Minority Mindset (@MinorityMindset) — Wealth mindset and millionaire habits

• Nischa (@nischa) — 个人投资入门与心态

• Pawns․app (@PawnsApp) — Money saving hacks and tricks

• Business Advisor (@BusinessAdvisorLK) — Business registration and taxes in Sri Lanka

• Tom Blake (@TomBlakeFinance) — AI side hustles and content creation tools

• Series 7 Whisperer (@Series7Whisperer) — Series 7 exam preparation and tips

• Blueprint to Revenue (@melaniej8424) — Side hustles for moms and SAHMs

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Personal finance" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.