央央好物 (@cctvcom_mall) on Douyin
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央央好物 is a creator on Douyin in the 8.8M+ follower range, publishing for General consumers, especially families and parents who prioritize quality and trust, based in China. Profile last checked 2026-07-07.
Observed facts (from the public profile):
| Field | Value |
|---|---|
| Platform | Douyin |
| Handle | @cctvcom_mall |
| Followers | 8.8M+ |
| Indexed under | E-commerce / DTC · DTC / own-store brands |
| Market | China |
| Audience function | general consumers |
Profile bio
“央央好物”是中央广播电视总台旗下的直播电商品牌,致力于打造更注重品质、更值得信赖、更具有影响的多方共赢的一流电商品牌,在帮助企业实现立竿见影的销售转化的同时,将为企业发展提供三大助力:累积更丰富的品牌内涵,拓展高品质用户群体,产生口碑传播效应,并为消费者创造集美好、信任、潮流、实惠于一体的价值。
What this creator posts about, and who reads it (AI-inferred)
Recurring topics: Live stream sales, Infant and toddler nutrition supplements, Xinjiang culture, tourism, and product promotion, Seasonal promotional activities
Audience: General consumers, especially families and parents who prioritize quality and trust
Provenance: inferred by AI from public content, not stated by the creator — confidence 0.75 · read from 40 recent posts · updated 55 days ago.
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples (what the inference above was drawn from)
小尼来啦! #央央好物 与你一起,用品质成就美好!#冬至
#央央好物 与你一起,用品质成就美好!#冬至
Where this creator sits among comparable accounts
Compared with the 625 accounts in the same group (douyin · kol · ecommerce):
| Dimension | Percentile in group |
|---|---|
| Overall | 4th |
| Authenticity | 2nd |
| Engagement quality | 7th |
| Audience value | 40th |
| Focus & activity | 90th |
This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.
Koinon Link indexes Douyin creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the Douyin × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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Creators next to this one by follower tier in the same slice. Each link opens that creator’s public profile — what they post about and who reads it, with no contact details.
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Machine-readable representations
Structured twins of this page for AI and agents — every inferred field carries its source, confidence and freshness.
AI retrieval activity
What AI systems have actually done with this page. The two kinds are counted separately: being indexed is not the same as being used.
| Kind | Requests | What it means |
|---|---|---|
| Indexing crawlers | 10 | Bulk indexing · Amazonbot, Applebot, ClaudeBot, Meta, OAI-SearchBot, PerplexityBot |
| User-triggered retrievals | 2 | Fetched while answering someone · last 2026-10-15 · ChatGPT-User |
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