Nina | E-commerce Strategist (@behindthebuybutton) — E-commerce ads & growth on TikTok

Nina / E-commerce Strategist is an E-commerce ads & growth creator on TikTok in the 20K–30K follower range, publishing for Shopify brand founders and owners running established stores who are struggling with low conversion rates despite traffic and prior investments, based in United States. Profile last checked 2026-08-24.

| Field | Value |

| --- | --- |

| Platform | TikTok |

| Handle | @behindthebuybutton |

| Followers | 20K–30K |

| Category | E-commerce / DTC · E-commerce ads & growth |

| Market | United States |

| Audience function | e-commerce operations |

Profile bio

Buyer Psychology for Established Shopify Brands Voice of Customer + Messaging = Your Competitive Advantage ↓ Apply

What this creator posts about, and who reads it

Recurring topics: Buyer psychology and the 8 internal questions customers answ, Why standard CRO tactics and redesigns fail to address root, Mapping conversion triggers across the store instead of surf, Differentiating through deep customer understanding rather t, Shopify-specific conversion strategy for cold traffic and re

Audience: Shopify brand founders and owners running established stores who are struggling with low conversion rates despite traffic and prior investments

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Where this creator sits in the wider pool

Koinon Link indexes TikTok creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the TikTok × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.

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