Mauro Cantú | IA & Data (@novatecs_excel) on TikTok

Updated 2026-07-23

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Mauro Cantú / IA & Data is a creator on TikTok in the 2.7M+ follower range, publishing for Profesionales hispanohablantes que usan Excel diariamente en entornos laborales (analistas, administrativos y roles de datos/operaciones), based in Mexico. Profile last checked 2026-07-23.

Observed facts (from the public profile):

FieldValue
PlatformTikTok
Handle@novatecs_excel
Followers2.7M+
Indexed underSoftware · AI tools / agents
MarketMexico
Audience functiondata and analytics

Profile bio

Excel, IA y más... 😎

What this creator posts about, and who reads it (AI-inferred)

Recurring topics: Advanced Excel tips and functions, AI integration (Claude, Gemini) in Excel and Microsoft 365, Smart dashboards and dynamic visualizations, Automation with Power Query and AI agents, AI tool comparisons and tier lists

Audience: Profesionales hispanohablantes que usan Excel diariamente en entornos laborales (analistas, administrativos y roles de datos/operaciones)

Provenance: inferred by AI from public content, not stated by the creator — confidence 0.75 · read from 40 recent posts · updated 71 days ago.

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples (what the inference above was drawn from)

El Duolingo del Excel se actualizó! #dataking
Walking Around - Instrumental Version
It is a becoming a big trend on TikTok now! Click here: dataking
Check out Mauro Cantú / IA & Data’s video! #TikTok >

Where this creator sits among comparable accounts

Compared with the 5,312 accounts in the same group (tiktok · kol · software):

DimensionPercentile in group
Overall99th
Authenticity72nd
Engagement quality81st
Audience value89th
Focus & activity93rd

This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.

Koinon Link indexes TikTok creators in Software with grade, authenticity and contactability broken down — see the TikTok × Software breakdown, or the Creator Index Report for the whole index.

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Machine-readable representations

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AI retrieval activity

What AI systems have actually done with this page. The two kinds are counted separately: being indexed is not the same as being used.

KindRequestsWhat it means
Indexing crawlers14Bulk indexing · Amazonbot, Applebot, ClaudeBot, Meta, OAI-SearchBot, PerplexityBot
User-triggered retrievals1Fetched while answering someone · last 2026-09-15 · ChatGPT-User

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