Mauro Cantú | IA & Data (@novatecs_excel) on TikTok
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Mauro Cantú / IA & Data is a creator on TikTok in the 2.7M+ follower range, publishing for Profesionales hispanohablantes que usan Excel diariamente en entornos laborales (analistas, administrativos y roles de datos/operaciones), based in Mexico. Profile last checked 2026-07-23.
Observed facts (from the public profile):
| Field | Value |
|---|---|
| Platform | TikTok |
| Handle | @novatecs_excel |
| Followers | 2.7M+ |
| Indexed under | Software · AI tools / agents |
| Market | Mexico |
| Audience function | data and analytics |
Profile bio
Excel, IA y más... 😎
What this creator posts about, and who reads it (AI-inferred)
Recurring topics: Advanced Excel tips and functions, AI integration (Claude, Gemini) in Excel and Microsoft 365, Smart dashboards and dynamic visualizations, Automation with Power Query and AI agents, AI tool comparisons and tier lists
Audience: Profesionales hispanohablantes que usan Excel diariamente en entornos laborales (analistas, administrativos y roles de datos/operaciones)
Provenance: inferred by AI from public content, not stated by the creator — confidence 0.75 · read from 40 recent posts · updated 71 days ago.
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples (what the inference above was drawn from)
El Duolingo del Excel se actualizó! #dataking
Walking Around - Instrumental Version
It is a becoming a big trend on TikTok now! Click here: dataking
Check out Mauro Cantú / IA & Data’s video! #TikTok >
Where this creator sits among comparable accounts
Compared with the 5,312 accounts in the same group (tiktok · kol · software):
| Dimension | Percentile in group |
|---|---|
| Overall | 99th |
| Authenticity | 72nd |
| Engagement quality | 81st |
| Audience value | 89th |
| Focus & activity | 93rd |
This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.
Koinon Link indexes TikTok creators in Software with grade, authenticity and contactability broken down — see the TikTok × Software breakdown, or the Creator Index Report for the whole index.
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AI retrieval activity
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| Kind | Requests | What it means |
|---|---|---|
| Indexing crawlers | 14 | Bulk indexing · Amazonbot, Applebot, ClaudeBot, Meta, OAI-SearchBot, PerplexityBot |
| User-triggered retrievals | 1 | Fetched while answering someone · last 2026-09-15 · ChatGPT-User |
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