Sola Mathew (@GlobalSola) — E-commerce ads & growth on X (Twitter)
Sola Mathew is an E-commerce ads & growth creator on X (Twitter) in the 10K–20K follower range, publishing for Nigerian business owners and small DTC brand operators running Meta Ads who repeatedly waste budget on poor-performing campaigns. Profile last checked 2026-07-06.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @GlobalSola |
| Followers | 10K–20K |
| Category | E-commerce / DTC · E-commerce ads & growth |
| Audience function | paid-ads and media buying |
Profile bio
DTC Revenue Strategist / Creator of The PLANT™ Framework / Helping $1M+ brands compound revenue from paid media & email / MCIM • TEDx Speaker
What this creator posts about, and who reads it
Recurring topics: Meta Ads optimization in Nigeria, Avoiding wasted ad spend, Common mistakes Nigerian advertisers make, Paid media for DTC brands
Audience: Nigerian business owners and small DTC brand operators running Meta Ads who repeatedly waste budget on poor-performing campaigns
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
Probably time to cancel Claude and move back to ChatGPT…
A friend recently multiplied his server capacity 70x without buying new hardware... He just found the one request causing a 23-second delay and eliminated it. Your ad account has the exact same problem. Stop raising…
The biggest lie in paid media is that your ad account operates in a vacuum. Advertisers focus almost all of their energy on the 'Acquire' phase. They test endless variations of video creatives, keep their targeting…
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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