Taylor 🍕 (@TaylorSicard) — E-commerce ads & growth on X (Twitter)
Taylor 🍕 is an E-commerce ads & growth creator on X (Twitter) in the 10K–20K follower range, publishing for DTC e-commerce operators and Shopify merchants focused on marketing performance, app tooling, and retail tech operations, based in Canada. Profile last checked 2026-07-05.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @TaylorSicard |
| Followers | 10K–20K |
| Category | E-commerce / DTC · E-commerce ads & growth |
| Market | Canada |
| Audience function | e-commerce operations |
Profile bio
CoFounder of @getuptimeapp / WIN Brands Group + Advisor + Investor (Consumer/Commerce/Retail Tech) // Former: @Shopify #T1D
What this creator posts about, and who reads it
Recurring topics: DTC CAC/ROAS benchmarks by channel, Shopify API and feature updates, Subscription app pricing and ROI, Startup/VC impacts on retail tech teams, Consumer commerce tooling and investments
Audience: DTC e-commerce operators and Shopify merchants focused on marketing performance, app tooling, and retail tech operations
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
DTC CAC is up 40 to 60% since 2023, and it's not evenly spread across channels. I pulled 2026 CAC, ROAS, CPM, and CPC benchmarks for Meta, Google, TikTok, retail media, affiliate, and email/SMS: https://t.co/KLOSGD3dsX…
Between the expected layoffs and liquidation pref this is terrible for any of the employees. I could be wrong and I hope that’s the case, but I expect this pattern to continue with many more saas companies.
What Recharge actually costs in 2026: Starter is $99/mo plus 1.49% and 19 cents a transaction, Plus is $499 plus 1.34%. Judged on retained subscriber margin, it earns its keep. The decoder: https://t.co/O7MxGA6ttQ…
Shopify quietly replaced smart and custom collections with a new source-based model in its 2026-07 API. If you merchandise with collections, and every store does, this changes how you build them: https://t.co/5jYlKtjlhY…
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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