caleb (@calebcanales_) — DTC / own-store brands on X (Twitter)
caleb is a DTC / own-store brands creator on X (Twitter) in the 20K–30K follower range, publishing for Ecom brand owners and high-volume Meta advertisers scaling new DTC brands, especially in supplements/telemed. Profile last checked 2026-07-06.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @calebcanales_ |
| Followers | 20K–30K |
| Category | E-commerce / DTC · DTC / own-store brands |
| Audience function | paid-ads and media buying |
Profile bio
spending $400m/yr on ads Founder https://t.co/Im0T6V4H1j 9 figure telemed (acquired for $60m) Founder @runadsai
What this creator posts about, and who reads it
Recurring topics: Meta ad scaling and approvals, new ecom brand launches, CPA trends and platform policy changes, high-spend ad account management
Audience: Ecom brand owners and high-volume Meta advertisers scaling new DTC brands, especially in supplements/telemed
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
im documenting 0-100k a day on my new brand. will be fully focused and in hibernation mode till then. everything will be posted to youtube in the coming months. excited to share it all and show the journey of it.
@ecomAim is too goated. submitted this ad literally 10 mins ago. was instantly rejected and they got it approved. retarded. if you have ad rejections from any prohibited category or aggressive angle, hes your guy…
https://t.co/NLbOWpcVe7
growing up and maturing is really a magical thing
See the original post on X (Twitter)
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
This page lists public profile information only. It carries no contact details and no authenticity score. If you are caleb and want this page removed, request removal.