Ray Johnston π₯ DTC CottonKing | Rizz of eCom (@imrayjohnston) β DTC / own-store brands on X (Twitter)
Ray Johnston π₯ DTC CottonKing / Rizz of eCom is a DTC / own-store brands creator on X (Twitter) in the 5Kβ6K follower range, publishing for DTC eCom brand owners, ad agencies and in-house ad creators focused on scaling paid ads with better creatives. Profile last checked 2026-07-06.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @imrayjohnston |
| Followers | 5Kβ6K |
| Category | E-commerce / DTC Β· DTC / own-store brands |
| Audience function | paid-ads and media buying |
Profile bio
Christian + Dad I grow brands into profit machines. + I scale brands & agencies Currently taking a 30d break from X. Hit me up on Instagram
What this creator posts about, and who reads it
Recurring topics: AI for ad script creation, Finding and modeling unicorn ads, Tools for saving ad content, DTC brand scaling
Audience: DTC eCom brand owners, ad agencies and in-house ad creators focused on scaling paid ads with better creatives
Audience read from this creatorβs own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
Just had a space open up to work 1:1 with me. I run a large agency, Right Hook with my biz partners. It's my mother ship. But I open up my calendar for a handful of founders to work 1:1 with. We crack deal flow, sales,β¦
You can make a $6mil/yr biz with 1 funnel. You can also make one ad that does $1mil. I've personally done both. I think with all of this AI bait, it's a good refresher. Sometimes what you need is way simpler than youβ¦
These guys are literally the best concept team in the biz. Most of the time you have to
See the original post on X (Twitter)
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down β see the X (Twitter) Γ E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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