Business of Apps (@businessofapps) — Marketing & growth tech on YouTube
Business of Apps is a Marketing & growth tech creator on YouTube in the 5K–6K follower range, publishing for App growth and marketing professionals at mobile app companies, including user acquisition managers, growth leads, and marketing teams focused on acquisition, retention and monetization, based in United Kingdom. Profile last checked 2026-07-27.
| Field | Value |
| --- | --- |
| Platform | YouTube |
| Handle | @businessofapps |
| Followers | 5K–6K |
| Category | Software · Marketing & growth tech |
| Market | United Kingdom |
| Audience function | paid-ads and media buying |
Profile bio
Founded in 2013, Business of Apps (formerly App Promotion Summit) brings together app marketing, growth, product, CRM and ...
What this creator posts about, and who reads it
Recurring topics: App user acquisition and ad performance, AI impact on marketing funnels and creatives, App store optimization and conversion, Retention, churn and paywall strategies, Cross-channel media mix including TV advertising, Creative testing and performance measurement
Audience: App growth and marketing professionals at mobile app companies, including user acquisition managers, growth leads, and marketing teams focused on acquisition, retention and monetization
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
Conversion moved. Nobody knew why. / Busuu
Your customers open your app once every 3-4 years
Ad networks know your creative is fatigued. Do you?
"Let me do my job" — the feedback founders dread
Where this creator sits in the wider pool
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