Creator Budget Planner: how many partnerships your budget actually buys

Most budget spreadsheets get the unit price right and the funnel wrong: how many creators must you contact to close one deal? This calculator includes the three losses people skip — creators you cannot reach at all, creators who never reply, and deals that fall through on price. Contactability defaults come from our measurement of 50,000+ creator profiles.

Why the candidate count is so much higher than expected

To close 10 deals at a 25% reply rate and 40% close rate, you need 25 replies and 100 actual contacts. On a platform where only 3% of creators publish contact details, reaching 100 direct contacts means screening several thousand candidates — which is why sourcing time is so routinely underestimated.

To skip the screening step, use Koinon Link free creator search — ranked by audience match, with the contact type labelled for every creator.