Creator Rate Estimator: price on engagement, not follower count

Pricing on follower count is the most expensive habit in this industry. Followers can be bought and engagement can be faked, but an engagement ratio that does not fit is much harder to disguise. This estimator works backwards from how many people actually see and engage, rather than from a number that can be purchased.

Median follower count by platform

Whether an account counts as large depends on the platform. Median follower counts across our index:

Limits of this estimate

This is a negotiation reference, not a market price. Real rates also depend on category (finance and beauty differ enormously), format (a mention versus a deep review), exclusivity and usage rights. More importantly, engagement itself can be inflated — ask for analytics screenshots before committing, and verify with tracked links after.

Want to confirm the audience is actually your customer before negotiating? Use Koinon Link audience matching — free.