Lifestyle Creators in Indonesia: 129 Indexed
If you are running Lifestyle creator campaigns for Indonesia, the first question is always which platform the people are on. Koinon Link indexes 129 Lifestyle creators attributed to Indonesia. The platform split below is often not what teams expect.
Platform split
| Segment | Creators | Share |
|---|---|---|
| TikTok | 126 | 98% |
| YouTube | 3 | 2% |
| Metric | Value |
|---|---|
| Creators indexed | 129 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 12 (9%) |
| Average authenticity score | 57 / 100 |
| With public contact details | 3 (2%) |
| With recent content captured | 111 (86%) |
| Median follower count | 41,340 |
| Suspected bought-follower accounts quarantined | 14 (excluded above) |
How this slice differs from the index as a whole
- Median following is 41,340, 6.4× the index-wide median of 6,482 — expect higher rate cards.
- TikTok alone accounts for 98% here, against 40% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
- 86% have recent content captured for judgement versus 41% overall — better-evidenced than average.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- Sarti (@shcjinashiii) — 护肤产品测评
- Tasyi Athasyia (@tasyiiathasyia) — Giant food and record-breaking recipes
- Pebbi Lieyanti (@PebbiLieyanti) — Viral snack and food taste tests
- Angel 🐨 (@angelagathh) — mukbang & food tasting
- Ashilla Sikado (@ashilla.sikado) — Makeup tutorials & transitions (Naykilla
- Minia Tura Indonesia (@miniaturaindonesia) — Indonesian children's songs (lagu anak)
- @uncharted_sply — Sneaker buying/selling/trading
- Robetbudi (@robetbudi) — Eyeshadow stick murah dengan gradasi mudah
- Koh Alung (@alung.biled) — Biled projectors and mini Biled upgrades
- N A E🕊 // IG : Neilaresty (@neilaresty08) — 手机散热器/风扇配件
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Fashion & style | 44 | 34% |
| Home & living | 29 | 22% |
| Food & cooking | 18 | 14% |
| Beauty & skincare | 18 | 14% |
| Parenting & kids | 7 | 5% |
| Travel | 5 | 4% |
How country attribution works
Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for Indonesia is higher than shown; this page only counts what can be established.
Cite this page
Koinon Link (2026). Lifestyle Creators in Indonesia: 129 Indexed. Data as of 2026-08-30. https://koinonlink.com/hub/id-lifestyle-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/id-lifestyle-creators.json