Lifestyle Creators on TikTok in Indonesia: 126
Updated 2026-08-30
This is the pool of Lifestyle creators on TikTok serving the Indonesia market — 126 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 126 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 11 (9%) |
| Average authenticity score | 57 / 100 |
| With public contact details | 3 (2%) |
| With recent content captured | 110 (87%) |
| Median follower count | 41,340 |
| Suspected bought-follower accounts quarantined | 14 (excluded above) |
How this slice differs from the index as a whole
- Median following is 41,340, 6.4× the index-wide median of 6,482 — expect higher rate cards.
- 87% have recent content captured for judgement versus 41% overall — better-evidenced than average.
- A and B grades are 9% of this slice versus 34% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | Indonesia · Lifestyle | TikTok · Lifestyle |
|---|---|---|---|
| Creators | 126 | 0 | 0 |
| Grade A share | 0% | 0% | 0% |
| Avg authenticity | 57 | 0 | 0 |
| Contactable | 2% | 0% | 0% |
Authenticity is above the platform-wide average for this industry (57 vs 0) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- Sarti (@shcjinashiii) — 护肤产品测评
- Tasyi Athasyia (@tasyiiathasyia) — Giant food and record-breaking recipes
- Angel 🐨 (@angelagathh) — mukbang & food tasting
- Ashilla Sikado (@ashilla.sikado) — Makeup tutorials & transitions (Naykilla
- Minia Tura Indonesia (@miniaturaindonesia) — Indonesian children's songs (lagu anak)
- @uncharted_sply — Sneaker buying/selling/trading
- Robetbudi (@robetbudi) — Eyeshadow stick murah dengan gradasi mudah
- Koh Alung (@alung.biled) — Biled projectors and mini Biled upgrades
- N A E🕊 // IG : Neilaresty (@neilaresty08) — 手机散热器/风扇配件
- 𝜗𝜚⋆₊˚ (@nomuricee) — journal with me / ASMR journaling
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Fashion & style | 44 | 35% |
| Home & living | 28 | 22% |
| Beauty & skincare | 18 | 14% |
| Food & cooking | 17 | 13% |
| Parenting & kids | 6 | 5% |
| Travel | 5 | 4% |
Cite this page
Koinon Link (2026). Lifestyle Creators on TikTok in Indonesia: 126. Data as of 2026-08-30. https://koinonlink.com/hub/id-tiktok-lifestyle-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/id-tiktok-lifestyle-creators.json