E-commerce / DTC Creators on TikTok in Mexico: 53
Updated 2026-08-01
This is the pool of E-commerce / DTC creators on TikTok serving the Mexico market — 53 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 53 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 2 (4%) |
| Average authenticity score | 50 / 100 |
| With public contact details | 0 (0%) |
| With recent content captured | 1 (2%) |
| Median follower count | 26,863 |
| Suspected bought-follower accounts quarantined | 5 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | Mexico · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 53 | 62 | 3,344 |
| Grade A share | 0% | 2% | 0% |
| Avg authenticity | 50 | 52 | 45 |
| Contactable | 0% | 2% | 2% |
Authenticity is above the platform-wide average for this industry (50 vs 45) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.