Lifestyle Creators on TikTok in Malaysia: 59

This is the pool of Lifestyle creators on TikTok serving the Malaysia market — 59 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 74,274, 18.4× the index-wide median of 4,045 — expect higher rate cards.
• 92% have recent content captured for judgement versus 45% overall — better-evidenced than average.
• A and B grades are 12% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (59 vs 0) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• AS kitchen (@as_kitchen_) — Fishing trips and techniques (memancing, candat sotong, jigg

• VREEKSHA RADIANT ROOTS (@pavetraa) — Skincare and beauty products

• FOUNDER SILLA (@sillahijab) — New hijab releases and product drops

• IFARAZIAH (@ifa_raziah) — Beauty and skincare product promotions

• @bangsoda — budget power banks and wireless chargers

• Nurin Alisa (@bullisa) — Motherhood and family life

• AmirahSyamimi / Founder Demica (@amirahsyamimiiii) — Family life and marriage with 5 children

• SuperSave.OS (@supersave_my) — payung automatic umbrellas promotion

• Sarah✨Ceo of Gummy✨Mommy Now✨ (@sarahazrahi) — Homemade gummy and self-care products

• Mis Claire (@misclaire.official) — Inclusive fashion for all sizes (7XL to S)

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches