E-commerce / DTC Creators on TikTok in Thailand: 272
Updated 2026-08-01
This is the pool of E-commerce / DTC creators on TikTok serving the Thailand market — 272 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 272 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 5 (2%) |
| Average authenticity score | 43 / 100 |
| With public contact details | 1 (0%) |
| With recent content captured | 0 (0%) |
| Median follower count | 16,295 |
| Suspected bought-follower accounts quarantined | 12 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | Thailand · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 272 | 285 | 3,344 |
| Grade A share | 0% | 0% | 0% |
| Avg authenticity | 43 | 43 | 45 |
| Contactable | 0% | 1% | 2% |
Authenticity is below the platform-wide average for this industry (43 vs 45) — so budget more time for manual vetting here.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.