E-commerce / DTC Creators on TikTok in Thailand: 265
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on TikTok serving the Thailand market — 265 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 265 |
| Grade A (contact these first) | 4 (2%) |
| Grade B | 22 (8%) |
| Average authenticity score | 50 / 100 |
| With public contact details | 2 (1%) |
| With recent content captured | 86 (32%) |
| Median follower count | 21,197 |
| Suspected bought-follower accounts quarantined | 34 (excluded above) |
How this slice differs from the index as a whole
- Median following is 21,197, 5.1× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 10% of this slice versus 37% overall — expect to screen through more names to find usable ones.
- 32% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
How this segment differs from the baselines
| Metric | This segment | Thailand · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 265 | 338 | 4,811 |
| Grade A share | 2% | 1% | 2% |
| Avg authenticity | 50 | 51 | 50 |
| Contactable | 1% | 3% | 6% |
Authenticity is above the platform-wide average for this industry (50 vs 50) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- MNJTV(9.8M) (@namemnjtv12) — Fei Da Soap Product Promotion and Reviews
- ปอนด์ กนกพร (@pondkanokporn) — Acne care product reviews
- ก้งคน101 (@kong_kong101) — The Moon perfume promotion
- กรอบหรอย (@ford789789789) — crispy fish sheets and mini packs
- Brighten_Studios (@brighten_studios) — Beauty and skincare product reviews and promotions
- โค้ชแบงค์ สุภกฤษ (@coachbanksupakit) — Manifestation and Law of Attraction
- หยงให้ (@yonghaii) — Product promotion
- @atipashop — TikTok Shop promotions and discounts
- chat cosmetics (@chat_cosmetics) — Mirror matte lipstick and long-lasting lipstick
- ฝนฝนเล่าให้ฟัง (@2fonfon2) — Chinese business cases and supply chain strategies
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 60 | 23% |
| Dropshipping | 40 | 15% |
| Marketplace sellers | 33 | 12% |
| E-commerce ads & growth | 16 | 6% |
| Sourcing & logistics | 14 | 5% |
| Cross-border | 7 | 3% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on TikTok in Thailand: 265. Data as of 2026-09-20. https://koinonlink.com/hub/th-tiktok-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/th-tiktok-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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