Lifestyle Creators on TikTok in Thailand: 74
Updated 2026-08-30
This is the pool of Lifestyle creators on TikTok serving the Thailand market — 74 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 74 |
| Grade A (contact these first) | 1 (1%) |
| Grade B | 5 (7%) |
| Average authenticity score | 55 / 100 |
| With public contact details | 3 (4%) |
| With recent content captured | 70 (95%) |
| Median follower count | 47,335 |
| Suspected bought-follower accounts quarantined | 12 (excluded above) |
How this slice differs from the index as a whole
- Median following is 47,335, 7.3× the index-wide median of 6,482 — expect higher rate cards.
- 95% have recent content captured for judgement versus 41% overall — better-evidenced than average.
- A and B grades are 8% of this slice versus 34% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | Thailand · Lifestyle | TikTok · Lifestyle |
|---|---|---|---|
| Creators | 74 | 0 | 0 |
| Grade A share | 1% | 0% | 0% |
| Avg authenticity | 55 | 0 | 0 |
| Contactable | 4% | 0% | 0% |
Authenticity is above the platform-wide average for this industry (55 vs 0) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- Biw.Wipa (@biw.wipa) — 猫咪日常
- Ninklalita (@ninklalita_) — Jewelry design and gemstones
- @i.am.me.review — 巧克力面包与蛋糕评测
- Namphet (@namphetkomwiset) — 空调安装维护
- วิววี่ คนสวย(440k) (@sriwipa02) — 两件套服装
- Гараж 54 (@garage54official) — Toyota engine swaps from Chinese marketplaces
- Napat (@napattt1) — 加大码外套和夹克
- Gallery แกลเลอรี่ (ช่องจริง) (@gallerybywipa) — Women's clothing sets and polo shirts
- Hi Angel (@hiangelofficial) — Gluta Angel / Miracle C Angel 产品促销与套装优惠
- รีวิวดีมั้ย? (@reviewdeeemai) — Bangkok restaurant reviews
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Beauty & skincare | 23 | 31% |
| Fashion & style | 16 | 22% |
| Home & living | 14 | 19% |
| Food & cooking | 11 | 15% |
| Travel | 3 | 4% |
| Pets | 3 | 4% |
Cite this page
Koinon Link (2026). Lifestyle Creators on TikTok in Thailand: 74. Data as of 2026-08-30. https://koinonlink.com/hub/th-tiktok-lifestyle-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/th-tiktok-lifestyle-creators.json