E-commerce / DTC Creators in United States: 1,471 Indexed
If you are running E-commerce / DTC creator campaigns for United States, the first question is always which platform the people are on. Koinon Link indexes 1,471 E-commerce / DTC creators attributed to United States. The platform split below is often not what teams expect.
Platform split
| Segment | Creators | Share |
|---|---|---|
| TikTok | 1,121 | 76% |
| YouTube | 275 | 19% |
| X (Twitter) | 68 | 5% |
| Threads | 3 | 0% |
| 2 | 0% | |
| 1 | 0% |
| Metric | Value |
|---|---|
| Creators indexed | 1,471 |
| Grade A (contact these first) | 53 (4%) |
| Grade B | 356 (24%) |
| Average authenticity score | 50 / 100 |
| With public contact details | 145 (10%) |
| With recent content captured | 691 (47%) |
| Median follower count | 18,996 |
| Suspected bought-follower accounts quarantined | 114 (excluded above) |
How this slice differs from the index as a whole
- Median following is 18,996, 4.6× the index-wide median of 4,155 — expect higher rate cards.
- TikTok alone accounts for 76% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
- Average authenticity is 50/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- HopeScope (@hopescope) — Budget vs luxury comparison and price guessing
- pushing pistons (@pushingpistons) — Luxury and performance car reviews
- Margarita Pasos (@margaritapasos) — Mentalidad y lenguaje positivo
- BASED (@based) — BASED hair products and routines
- RAVEN ELYSE / DIY & DECOR (@ravenelysetv) — Kids birthday party DIY decor (jellyfish, mermaid, Easter th
- Trace Alexander (@tracesoats) — Oatmeal and overnight oats recipes
- Elijah’s Xtreme Hot Sauce (@elijahsxtreme) — Extreme hot sauce taste tests and customer reactions
- Kikiz Cosmeticz (@kikizcosmeticz) — lip gloss making and production
- EvryJewels (@evryjewels) — EvryJewels jewelry promotion
- @UpFlip — Low-competition and overlooked business ideas
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 496 | 34% |
| E-commerce ads & growth | 273 | 19% |
| Dropshipping | 235 | 16% |
| Marketplace sellers | 107 | 7% |
| Sourcing & logistics | 68 | 5% |
| Cross-border | 55 | 4% |
How country attribution works
Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for United States is higher than shown; this page only counts what can be established.
Cite this page
Koinon Link (2026). E-commerce / DTC Creators in United States: 1,471 Indexed. Data as of 2026-09-20. https://koinonlink.com/hub/us-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/us-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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