E-commerce / DTC Creators on YouTube in United States: 275
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on YouTube serving the United States market — 275 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 275 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 112 (41%) |
| Average authenticity score | 47 / 100 |
| With public contact details | 8 (3%) |
| With recent content captured | 91 (33%) |
| Median follower count | 16,300 |
| Suspected bought-follower accounts quarantined | 4 (excluded above) |
How this slice differs from the index as a whole
- Median following is 16,300, 3.9× the index-wide median of 4,155 — expect higher rate cards.
- Average authenticity is 47/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
- 33% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
How this segment differs from the baselines
| Metric | This segment | United States · E-commerce / DTC | YouTube · E-commerce / DTC |
|---|---|---|---|
| Creators | 275 | 1,596 | 953 |
| Grade A share | 0% | 4% | 0% |
| Avg authenticity | 47 | 49 | 45 |
| Contactable | 3% | 12% | 1% |
Authenticity is above the platform-wide average for this industry (47 vs 45) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- HopeScope (@hopescope) — Budget vs luxury comparison and price guessing
- @UpFlip — Low-competition and overlooked business ideas
- Shahid Anwar (@shahidanwarllc) — Amazon FBA and student success stories
- What's Going on With Shipping? (@wgowshipping) — Strait of Hormuz traffic and incidents
- Ac Hampton (@AcHampton) — Dropshipping tools and cheats
- Travis Marziani (@TravisMarziani) — Amazon FBA product research and launch strategies
- AutoDS - Build Your Online Income (@AutoDS) — dropshipping & Shopify stores
- Jordan Bown (@JordanBown) — Making your first $1m through dropshipping/ecom
- @Oberlo — Dropshipping business setup
- @ConceptIIIPerformance — Customer complaints
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 87 | 32% |
| E-commerce ads & growth | 70 | 25% |
| Dropshipping | 53 | 19% |
| Marketplace sellers | 19 | 7% |
| E-commerce tools & SaaS | 14 | 5% |
| Sourcing & logistics | 11 | 4% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on YouTube in United States: 275. Data as of 2026-09-20. https://koinonlink.com/hub/us-youtube-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/us-youtube-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
Open Koinon Link →