E-commerce / DTC Creators on TikTok in United States: 1,121
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on TikTok serving the United States market — 1,121 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 1,121 |
| Grade A (contact these first) | 19 (2%) |
| Grade B | 229 (20%) |
| Average authenticity score | 49 / 100 |
| With public contact details | 121 (11%) |
| With recent content captured | 525 (47%) |
| Median follower count | 22,210 |
| Suspected bought-follower accounts quarantined | 106 (excluded above) |
How this slice differs from the index as a whole
- Median following is 22,210, 5.3× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 22% of this slice versus 37% overall — expect to screen through more names to find usable ones.
- Average authenticity is 49/100 against 56/100 index-wide — worth raising your authenticity floor before shortlisting.
How this segment differs from the baselines
| Metric | This segment | United States · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 1,121 | 1,596 | 4,811 |
| Grade A share | 2% | 4% | 2% |
| Avg authenticity | 49 | 49 | 50 |
| Contactable | 11% | 12% | 6% |
Authenticity is below the platform-wide average for this industry (49 vs 50) — so budget more time for manual vetting here.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- pushing pistons (@pushingpistons) — Luxury and performance car reviews
- Margarita Pasos (@margaritapasos) — Mentalidad y lenguaje positivo
- BASED (@based) — BASED hair products and routines
- RAVEN ELYSE / DIY & DECOR (@ravenelysetv) — Kids birthday party DIY decor (jellyfish, mermaid, Easter th
- Trace Alexander (@tracesoats) — Oatmeal and overnight oats recipes
- Elijah’s Xtreme Hot Sauce (@elijahsxtreme) — Extreme hot sauce taste tests and customer reactions
- Kikiz Cosmeticz (@kikizcosmeticz) — lip gloss making and production
- EvryJewels (@evryjewels) — EvryJewels jewelry promotion
- Shopping_Tiktok_Shop (@tiktok_facil_) — Home & Kitchen Products
- Meatdad (@meatdad) — Bulk meat buying and home butchering tips
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 387 | 35% |
| Dropshipping | 178 | 16% |
| E-commerce ads & growth | 177 | 16% |
| Marketplace sellers | 84 | 7% |
| Sourcing & logistics | 54 | 5% |
| Cross-border | 43 | 4% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on TikTok in United States: 1,121. Data as of 2026-09-20. https://koinonlink.com/hub/us-tiktok-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/us-tiktok-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
Open Koinon Link →